Humane Society of New York
Case Study Redesign
ROLE
UI Design
UX Writing
User Research
Usability Testing
TOOLS
Figma
FigJam
Notion
Google Forms
TIMELINE
3 Week Design Sprint
User Research
Sketch and Lo-Fi Prototype
Hi-Fi Prototype Testing
TEAM
Jackie Franks
Shannon Wong
Lydia Hongmata
Valentyn Sukhov
BACKGROUND
Our team helped to redesign The Humane Society of New York (HSNY) website. Our primary goal was to improve the nonprofit's website to make it more engaging, informative, and user-friendly. Our aim was to reflect and effectively communicate the organization's mission, values, and impact on their website, as well as increase the website's accessibility.
THE PROBLEM
It's a challenge for prospective pet owners to locate a website that is user-friendly and provides easy access to resources and pet adoption opportunities. Our research indicates that HSNY's website is overwhelming, lacks consistency in design, and fails to prioritize its resources or emphasize the organization's mission.
THE SOLUTION
Despite the fact that nearly 70% of households in the United States own a pet, animal adoption organizations and shelters continue to be inundated with stray animals on a daily basis. By creating a user-friendly website with a simple yet attractive design, individuals can fully immerse themselves in the joy of adopting a new furry family member.
RESEARCH AND SURVEYS
USER PERSONA
& SCENARIO
SITE MAP CREATION
AND LO-FI PROTOTYPE
HI-FI PROTOTYPE
